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AXE MUSIC
Unilever’s flagship male grooming brand, Axe wanted to engage a younger demographic by pivoting their brand from a product-led to an experience-led model. In doing this they would enter new markets and collect insight to lay the foundation for a deeper, more meaningful relationship with their customers.
In response to this brief, we created Axe Music: a content focused platform, designed to endear customers to Axe by offering personally and contextually interesting content delivered to them at the right time and in the right way.
